Extended Cookie Policy

1. Introduction

This Cookie Policy applies to the website: https://www.miamily.com/ (the “Website”).

This document has been prepared in accordance with:

• Regulation (EU) 2016/679 (GDPR)
  
• Italian Privacy Code (Legislative Decree No. 196/2003)
  
• Guidelines of the Italian Data Protection Authority, in particular the Cookie Guidelines of July 10, 2021
  

Data Controller

Miamily-OVERTEA SA

Via Muzzano 15a

6924 Sorengo (Switzerland)

VAT No.: CHE-222.864.978

Email: questions@miamily.com

2. General Information About Cookies

What are cookies and what are they used for?

Cookies are text files that websites visited by users send to their devices (computers, smartphones, or tablets), where they are stored and later retransmitted to the same websites during subsequent visits.

Cookies can be classified as follows:

a) Based on who installs them

• First-party cookies: installed directly by the Website operator
  
• Third-party cookies: installed by external parties
  

b) Based on their purpose

• Technical cookies: necessary for proper website functioning and to improve user experience (e.g., saving language preferences)
  
• Profiling cookies: used to track user behavior and deliver personalized advertising or services
  

Only profiling cookies require prior user consent.

The Data Controller is responsible only for first-party cookies installed on the Website.

3. Cookie Management

Users can manage or disable cookies through their browser settings.

Below are links to instructions for major browsers:

• Internet Explorer:
  
  Tools → Internet Options → Privacy → Advanced
  
• Google Chrome:
  
  Settings → Advanced → Privacy and Security → Content Settings → Cookies
  
• Firefox:
  
  Options → Privacy & Security → History → Custom Settings
  
• Safari:
  
  Preferences → Privacy
  

4. Use of Google Services

We use services provided by Google LLC, such as:

• Google Ads
  
• Google Analytics
  

These services help us:

• personalize advertising
  
• improve user experience
  

They may collect personal data and cookies to show ads aligned with your preferences.

You will be asked to provide consent before such data is processed.

More information:

https://business.safety.google/privacy/

5. First-Party Technical Cookies

The Website uses technical cookies necessary for its proper functioning.

These cookies cannot be disabled, as they are essential for the Website to operate correctly.

6. Third-Party Profiling Cookies (Advertising)

The Website uses third-party cookies for advertising profiling purposes:

TikTok

Provider: ByteDance Ltd.

Purpose: Track and improve advertising performance and personalize user experience

Duration: 1 year and 24 days

Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/it-IT

Consent: Not available via site; manage through browser settings

Facebook

Provider: Meta Platforms, Inc.

Purpose: Advertising, remarketing, and personalization

Duration: 90 days

Privacy Policy: https://www.facebook.com/privacy/explanation

Consent: Not available via site; manage through browser settings

Google Ads

Provider: Google LLC

Purpose: Deliver personalized advertising

Duration: 6 months

Privacy Policy: https://policies.google.com/privacy?hl=it

Consent management: https://adssettings.google.com/authenticated?hl=en

7. Third-Party Profiling Cookies (Analytics)

Google Analytics 4

Provider: Google LLC

Purpose: Statistical analysis and user behavior tracking

Duration: 2 years

Privacy Policy: https://support.google.com/analytics/answer/12017362?hl=it

Consent: Manage via browser settings

Google Tag Manager

Provider: Google LLC

Purpose: Tag management system functionality

Duration: 90 days

Privacy Policy: https://policies.google.com/privacy?hl=it

Consent: Manage via browser settings

8. Your Rights

Pursuant to Article 13 of the GDPR, you have the right to:

Access your personal data

Request rectification or deletion of your data

Request restriction of processing

Object to processing

Request data portability

You also have the right to:

Withdraw your consent at any time

Lodge a complaint with a supervisory authority (e.g., the Italian Data Protection Authority)

Requests can be submitted informally using the contact details provided above.